When it comes to buying spice tins, have you ever wondered if the size really matters? Well, it turns out it does! In fact, some well-known spice makers, like McCormick & Co., are even facing lawsuits over the size of their ground pepper tins.
According to Watkins Inc., a smaller player in the industry, McCormick reduced the amount of pepper in their tins by a staggering 25%, all while keeping the tin size the same. So, you might be thinking, what’s the big deal? Let me break it down for you.
Transparency and fairness are at the heart of this issue. Watkins argues that McCormick is using a clever visual trick to make it seem like they are giving you more pepper per tin. However, in reality, you are getting less pepper than you think. The identical-looking tins can be quite deceiving.
McCormick’s tins are not see-through, making it hard to gauge how much product is actually inside. On the other hand, Watkins offers smaller-sized containers that hold the same amount of pepper as McCormick’s tins. Now that’s what I call fairness!
Watkins firmly believes that McCormick is trying to deceive customers and gain an unfair advantage over their competition. Instead of improving their product, McCormick seems to rely on deceptive packaging to make it appear better. Although McCormick’s tins do disclose the amount of pepper they contain, the font size for the “6 oz.” marker is small and hard to read at first glance.